Fashion Targets Breast Cancer was set up in 1994 by Ralph Lauren, who lost a close friend to the disease. The renowned designer did what he does best and used fashion to raise awareness and crucial funds for breast cancer charities across the globe.

In 1996 Breakthrough Breast Cancer launched Fashion Targets Breast Cancer in the UK and it has been the charity’s leading fashion campaign ever since.

Fashion Targets Breast Cancer works with some of the UK’s leading high street brands to raise vital funds. Top retailers such as M&S, River Island, Warehouse, Topshop, My-wardrobe, Coast, Laura Ashley and Debenhams design exclusive pieces which carry a donation towards the campaign.

Some of the world’s biggest names in fashion, including Naomi Campbell, Claudia Schiffer, Kate Moss, Elle Macpherson ,Twiggy & Kylie Minogue, have all joined forces with a selection of notorious photographers including Mario Testino, David Bailey and Ellen Von Unwerth to show their support and help make the campaign the huge success that it is today.

Through combining fashion champions – from models, photographers, retailers and many more, Fashion Targets Breast Cancer has, to date, raised more than £12.5 million for Breakthrough Breast Cancer’s life-saving work.


Rosie is heading up Fashion Targets Friday – a brand new fundraising initiative from Fashion Targets Breast Cancer to help beat breast cancer.

Fashion Targets Friday is taking place on Friday 26th April 2013 and is aimed at British students; encouraging them to raise vital funds for Fashion Targets Breast Cancer, the UK’s leading charity fashion campaign in aid of Breakthrough Breast Cancer.

In her role as Fashion Targets Friday Ambassador Rosie is urging everyone to style up and sign up to hold a fashionable fundraising event. One in eight UK women will be diagnosed with breast cancer in their lifetime, so every penny raised is crucial in order to help beat the disease.


“I love fashion so what better way to help all the families affected by breast cancer than holding a stylish fundraising event. Fashion Targets Friday is the perfect way to raise money for this incredible cause – whether you wear your support with a non-uniform day at school or style up your student union with a fashion party – the money you raise will help to stop women dying from breast cancer.”

Fashion Targets Breast Cancer is the leading charity fashion campaign raising money for Breakthrough Breast Cancer. The campaign raises funds through the sale of specially designed products from leading high street retailers including M&S, River Island, Warehouse, Topshop, My-wardrobe, Coast, Laura Ashley and Debenhams so those who can’t hold or attend a Fashion Targets Friday event can still Wear their Support with a visit to their local high street (from April 22nd).
To find out more information about Fashion Targets Friday visit www.fashiontargetsfriday.org.uk